NN – Safe Tatoo (Outdoor Activation)

Project description

Client: NN

Client Briefing: Prevention is better than cure, sell insurance and increase the visibility of the brand among young people.

The Hive Solution: Target cyclists by raising awareness of the dangers of visibility in the evening. We asked tattoo artists to make unique tattoos that would be applied to cyclists’ clothing with retro reflective spray.

Goal: Security & Brand awareness

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