NN – Safe Tatoo (Outdoor Activation)

Project description

Client: NN
Client Briefing: Prevention is better than cure, sell insurance and increase the visibility of the brand among young people.
The Hive Solution: Raise awareness about the risks of riding by night with a reduced visibility by targeting cyclists. To do so, we asked tattoo artists to make unique tattoos that would be applied to cyclists’ clothing with retro reflective spray.
Goal: Safety (prevention) & Brand awareness

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